Well, as you can tell by the dates of my posts, I pretty much took the 4th Q of ‘07 off from Shut-up, Stop Whining. But that doesn’t mean I was just taking up space. Actually, because of the holidays I’m taking up more than my usually amount of space and it’s getting harder and harder to get rid of that unneeded bulk as the years go by. But I guess in the bigger picture, at least I’m here to see the years go by.

After much trial and error, I think I’ve got this internet marketing stuff under control. I have a system put together from a variety of resources that allows me to efficiently test campaigns then build the winners up to viable income producing entities. Mind you, it’s still chump change compared to where I hope to be in a year, but I think it’s a good start. I spent too much time reading and learning instead of applying and trying and tweaking. If you’ve had any doubts, I’m here to tell you that it is far better to get something up and running than it is to wait until what you have is perfection then launching it. There’s a couple reasons for this. First, what you think is perfection, isn’t. So you can work on a project forever, but until you test and track, you know nothing. So second, even a bad campaign launched is light years ahead of a “great” campaign sitting on your hard drive. Launch something, test it, track it, and tweak it. Set up parameters for how long you’ll give a new campaign before you pull the plug and move on. Then follow through. Don’t fall in love with anything you’re working on because the project you love may be the one that doesn’t measure up and that you’ll have to kill. I launch one a week now, and hope to crank that up to 3 a week very soon. That’s 150 a year. Of those, I expect 25 to survive the year and 10 of those to be real winners.

I’ll keep you updated. Till then…